Client requested a campaign that would inspire confidence in users. A campaign that connects
with customers and convince them that a bus is a great choice of transportation during and
after COVID-19 pandemic.

“Next stop...“ idea is all about showing people that a bus isn’t merely a means of transport.
At the centre of it all is the human interaction that takes place in the process, providing
experiences and emotions to users. It will get you where work giggles are – as well as many
other situations we all have been deprived of for so long during the pandemic.
Don’t we all crave those giggles, hugs, that (not online) shopping experience?
This campaign connects with the public on the emotional level.