JT Science is a valuable resource for both scientists and nonscientists alike. Their mission
is to inform, educate and collaborate with all those interested in learning about the science
behind Reduced-Risk Products - from consumers to scientists and the regulatory community.

Client requested a makeover of their visual language of their online platform, and a fresh solution
of how the articles and information are being presented. The name JTI Science has been changed
by us to JTI Discovery, as ”Science” sounded too corporate.

The idea was to use letter D as a key element of new identity. That letter was constantly changing
in font, colour and texture, at it represented the richness and variety of the platform and its content.